For example, I served as an auctioneer for a large non-profit event. The key is to identify what to say beyond the obvious sponsor recognitions and special thanks. You have a captive audience during your event and there are multiple opportunities to speak directly to your stakeholders. Know What You Want to Say to the Audience Ask them to communicate how they feel they add value to your brand and what they can bring to the event to help enhance your brand and the event. Give the back story of the company and event and make sure he/she understands who’s in the audience and why. Spend some time sharing your brand guidelines and culture. As such, the emcee you hire should embody that brand. Your event is an opportunity to let your stakeholders experience that culture first hand. Ensure Your Emcee is a Brand Ambassadorīrand is much more than just a logo and tagline, it is a culture. He/she looked good and had a great voice but didn’t seem to really reach out to our audience.” Empathy, communication and connection are key assets you should look for in an emcee. Another statement i’ll get is, “the emcee didn’t connect. I often hear from companies that they hired a local media personality and what they got seemed so different from who they saw on TV. Why not take advantage of that? Engage and involve him/her early and reap the rewards. If you hire the right event emcee, he/she will have experience and be able to add value and ideas to your event. Engage Your Emcee in the Planning ProcessĪll too often, I hear about companies making their event emcee decision last minute. Provide an overview of the event and then have him/her communicate and restate in his or her own words what they believe the event to look like, what the expectations are and how they feel they would bring unique value. This pertains to look, personality and style. What is the endgame for your event and does the emcee help you get there? Ensuring the right connection between event and emcee means you increase alignment and the likelihood of success. Align Your Emcee to Your Event Style and Goals 5 Emcee Tips To Enhance Your Event & Brand 1. With this in mind and end of the year awards programs on the near horizon, here are some tips when choosing an emcee for your event. A great emcee enhances the connection with your stakeholders and helps create a memorable experience that aligns with your voice. He/she can be a bridge that both lives within the event and beyond.
A great event emcee is an extension of your brand and able to be the voice of your story. Remember that uncomfortable moment at the awards program or holiday party with the emcee telling bad or off-color jokes? Or how about the luncheon where the host drones on with irrelevant personal stories? Then there’s the live concert, race or festival with the DJ literally begging the audience to respond to “How ya feelin today?” Look, these folks, they’re trying but the fact is, they’re potentially hurting your brand and killing your event!Īll too often I see organizations undervalue the impact an event emcee can have on helping make your event successful and your brand shine.
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